.Manly Bands is a direct-to-consumer vendor of guys's rings. The company launched in 2016 after John Ruggiero, the co-founder with his wife Michelle, couldn't discover a suited wedding ceremony band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our experts discussed the firm's beginning, special ring materials, and also a lot more. Ever since, Manly Bands has actually acquired its own manufacturer. The production of rings from, mention, Jack Daniel's bourbon barrels or even Fender guitar strands generates powerful video recording, mentions Ruggiero, excellent for storytelling on social media and in other places.The whole sound of our conversation is actually embedded below. The records is actually revised for size and also quality.Eric Bandholz: Give our team a run-through of what you carry out.John Ruggiero: My partner, Michelle, and also I began an on the web ring business knowned as Manly Bands in 2016 to fix a concern of wedding bands for guys. Our experts were actually simply gotten married to. I have sizable fingers as well as couldn't locate a band that I ased if that was actually certainly not overpriced. My possibilities were buying from a directory or having something tailor-made.I wound up buying from a site. The band showed up in a level mailer, with no carton or customer support. It was a dreadful experience through today's ecommerce specifications.Our team got wed, relocated to Fla, and also needed to have a work. Our experts informed our own selves, "Our company are actually each business owners. Why do not we generate our very own service?" Our company talked about the kinds of concerns our company would certainly viewed and how to handle all of them. My ring knowledge turned up, and also we decided to make an effort to resolve it for various other guys.Our goal when our team began was actually to pay rent. Our experts believed making a married couple 1000 bucks a month coming from this will be actually superb. We considered it a way of living company, not high-growth. It was just Michelle as well as me in our garage developing rings and sending all of them out to consumers. Our company had appealed something. Our notification reverberated along with prospects.Michelle as well as I create an exceptional group. I formulate suggestions, and she's the implementer. A ton of our excellence visits her creative mind. She titles the bands and establishes characters. She attaches the rings to customers. Illustrating a band exclusively as "eight-millimeter dark" didn't suffice.We created rings from unique materials, including Jack Daniel's barrels or unique metals. Your business took off. Ever since, we've developed substantially. We right now have over 55 people in the Manly Bands loved ones. Regarding fifty percent of those are band craftsmens that do work in our recently obtained production outlet in Utah.Bandholz: When did you acquire a manufacturer?Ruggiero: Regarding a year as well as a fifty percent back. Our team had been their client for many years, so we understood all of them well. The majority of their organization was retail, which really did not passion our company-- going to mom-and-pop jewelers. They kept their wholesale clients as well as brand. Our company obtained some of their possessions and also brought over employees.Inducing a manufacturing group has actually been among the best points our team've carried out. It is actually been extraordinary to head out certainly there and watch all of them create bands out of Fender guitar cords or even steel coming from an M1 Abrams container.Bandholz: Exactly how performs in-house production impact advertising and marketing?Ruggiero: It is actually been actually massive. Taking a cam to the opposite of the workplace and also shooting the group using lathes to reduce the metal rods or bourbon gun barrels into rings creates amazing online video. We possess our video camera team out there continuously. Our company use that video on our social media sites and also in our advertisements and also e-newsletters. Our team make an effort to ensure that because most providers in the men's ring space do not create. They lose ship or order coming from international and after that ship it out. However our team desire it to last a life time and also be actually something individuals can easily take honor in.Our team have actually possessed a bunch of success with our armed forces culture selection, where our experts source unique armed forces products. Our team have the M1 Garand rifle supply, the timber part, from World War I. Viewing our crew put that in the turret and reduced an item out for a band is actually amazing.Our marketing for those bands refer to the past history, the soldiers, where the weapon was actually used, and traits like that. My partner and also I researched filmmaking in college. Our team utilize our capabilities to inform and also tell a story. For instance, I lately got an email from a client who shared that his grandfather made use of to drive M1 containers. The consumer blessed some of those bands to his gramps, as well as they possessed pretty an emotional substitution. It behaves to aid clients connect with their past and make one thing significant.Bandholz: Where can people buy a ring from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, too. I perform Twitter as well as LinkedIn.